Rachel Pipan is the Managing Director and founder of Maneuvre, an Amsterdam-based strategy firm that advises visionary companies and founders on growth and communications. She is an emerging tech and PR expert who has spent the last 7 years helping brands make crypto, blockchain, AI and other inventions more accessible to their customers. Alongside her role leading Maneuvre, she also serves as a Netherlands ambassador for the Global Blockchain Business Council, and she was recently elected to join Money 2020’s RiseUp Europe cohort.
Before founding Maneuvre, Rachel directed global communications at European blockchain unicorn Bitfury. She evolved their communications strategy from startup to established scale-up and ensured top media, including Forbes, Reuters, and Bloomberg, recognised this rise. She also served in communications roles at Edelman PR and Auburn University. She received an MA in Strategic Communications from Washington, D.C.’s American University and her BA in Public Relations from Auburn University.
Rachel works with companies of all sizes to ensure essential news-making and client-securing opportunities are not missed; that their story is clearly defined for their audiences and matches the company’s strategy; and that the right candidates are found for teams who are ready to grow.
Other companies have PR and Marketing teams but need some help to get good work done. Rachel reports directly with these PR and Marketing Directors to assist on key special projects such as investment raises, news/product rollouts, thought leadership platforms/CSR initiatives, event planning/MCing, website auditing/improvement, and more.
Aside from the communications strategy, Rachel is an adept startup and scale-up advisor who knows how to make sure teams go the distance in a remote and high-pressure work environment.